This was my penultimate project at university and as of this, I was able to choose my own company to rebrand.
Many companies were up for discussion however, I decided to rebrand “Chef’s Kitchen” as this is a company I have been producing ongoing work for and knowing how difficult it is to work with a brand that doesn’t have any guidelines in place.
The Doncaster based company is leading manufacturer and distributor of cooking wines and vinegars.
I designed a new brand that would be applied to a variety of platforms. It was essential that the new brand would reflect their hand-crafted approach as well as their high level of professionalism.