The York Dungeon is a journey through 2000 years of York’s darkest history. Bringing creativity to the historic city to tell the true story behind York, attracting tourists from all over the world.

York Dungeons have worked with Moirae Creative to create a number of marketing campaigns on an ongoing basis. With a fun, adventurous and risque brand identity, we have always been challenged to produce something creative and different, which is provocative without offending.

When working with more open briefs I tend to begin the design process with a creative exercise aimed at generating multiple ideas. This allows me to explore multiple strategies and pitch these to the client before committing to a direction. Once we are completely happy with a particular angle we can then craft our final artwork to the required specification! We followed this process for York Dungeon to produce ‘bike-frame’ posters, magazine ads and digital content.

We have continued to work with York Dungeons to produce constantly varied content and we always get great feedback from their marketing team. This is a particularly fun brand to work on behalf of and we always enjoy tackling a challenging and exciting brief on behalf of the Dungeons!