“Gin With” is a new entry to the craft gin subscription box market, which launched following a successful online crowdfunding campaign.

The gin market has boomed over the last few years, so the key challenge was to ensure we differentiated Gin With’s branding from that of the competition. Gin With’s clear USP was that they offered fresh garnishes in each box alongside gins and mixers, unlike other boxes on the market. We needed to clearly communicate this within the branding materials.

In order to emphasise the importance of the garnishes and achieving ‘the perfect serve’ – we used an ampersand as a key visual element, in the brand mark and throughout the marketing materials. We also conducted original photography for each box, heavily featuring the garnish. We created a range of marketing materials from the packaging through to the social media content.