Hannah Moore

Animal Farm is a book written by George Orwell. The book is a timeless and devastating satire of idealism betrayed by corruption and power.

This project was part of my university course, with the brief provided by Penguin Random House UK for the Student Design Awards 2018.

The design needed to be striking and well executed, with an imaginative concept and clearly places the book for its market.

The brief dictated my final design as it needed to have an imaginative concept and original interpretation of the brief, with strong use of typography.

My design has a modern approach, with a colour palette and typeface to mirror Russian Constructivism. The emphasis is paid towards the heavy use of typography, with the addition of subtle elements such as animal silhouettes as to reflect the core story of the book.

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