Sekoya Gardens is a professional Garden soft landscaping and maintenance business in St. Albans, Hertfordshire founded in 2015 by professional gardener Ben Lee.

Moirae Creative were approached by Ben to create a brand identity for his new company, Sekoya Gardens. It was important that new brand showed Sekoya Gardens as a leading provider of soft landscaping services, whilst maintaining professionalism, quality, and trustworthiness.

Following a collaborative process with the client, we developed and selected a minimal design with the descender of the “y” taking on the form of a leaf. The serif typeface selected for the text “Sekoya” is a characterful font which results in a modern, chic, and slightly playful outcome.

Once we signed off the final design we created a comprehensive branding guidelines to make sure the brand can be consistently applied in the future. Following on from this we created a simple microsite using the branding to help market the business.